![]() It had a great run,” said the logo’s designer, Martin Grasser. ![]() Twitter’s recognizable blue bird logo went live more than a decade ago in 2012, replacing an earlier bird logo ahead of the company’s Wall Street debut as a publicly traded company. Facebook renamed itself Meta in 2021, but its collection of apps - Instagram, WhatsApp and Facebook - still retain their own brands and logos. Twitter users also pointed out that few people refer to Alphabet, Google’s parent company since 2015. “And you know, that only works if the new thing works.” “I think changing the name is just a way for him to say, ‘Stop having Twitter expectations, this is a new thing, judge it as a new thing,’” he added. So if his strategies work, I don’t think advertisers could care less about what he calls it,” DiMassimo said. “Advertisers care about what they’re buying. Whether advertisers will ever return depends on how successful the rebranding is and whether Musk is able to accomplish his goal of creating an “everything app.” That remains to be seen, said ad expert Mark DiMassimo. In 1999, he founded a startup called X.com, an online financial services company now known as PayPal. And he started an artificial intelligence company this month called xAI to compete with ChatGPT. The billionaire is also CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs. Musk, CEO of Tesla, has long been fascinated with the letter X and had already renamed Twitter’s corporate name to X Corp. “I mean, do you want to get rid of the Coca-Cola brand if you’re Coca-Cola? Why would you do that?” said Thoreson, who now primarily uses Mastodon. “And they all have the Twitter icon on everything from their website to their business cards.”Ĭhanging all this costs time and money, she added, not to mention the confusion that comes with a previously unknown brand name. “There are so many small businesses and so many nonprofits and so many government agencies and things like that all around the world that have relied on Twitter for many years to push their message and reach people,” she said. A pile of characters removed from a sign on the Twitter headquarters building are seen in San Francisco, Monday, July 24, 2023.
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